The drop in visibility for HubSpot

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We can see how since last year there have been small steps in traffic for the months of May24, July24, October24 and finally December with a drop that goes from almost 18.5M organic sessions to about 4.6M sessions, a drop of 75% in less than 3 months. This phenomenon has raised concerns in the SEO community and allows us to draw valuable lessons about content strategies and search engine optimization.


Analysis of Hubspot's organic traffic israel number data decline .com wasn't sudden. According to Semrush, there had already been fluctuations in its organic visibility during Google's updates: August 2023 : Downgrade with Google Core Update. November 2023 : Partial recovery in the November update. March 2024 : New drop with the March major update. December 2024 : Steep drop with new algorithm update.


This pattern suggests that the drop is not due to a single event, but rather a series of cumulative factors, something also observed in hubspot.es. Additionally, when using the position change report and looking at the keywords that have lost rankings, we see the following: Hubpost.com Analyzing the keywords that have lost rankings, we can see that many keywords not related to your business generated some visibility, which Google has corrected in some way.