How do you set up accounts

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We've all used Google to search for clothing items and accessories for the fall-winter wardrobe, products for the home and garden, jewelry for a loved one's birthday, food products, toys for the little ones or even cash registers for the physical store. You also noticed at that moment that in the areas above or to the right of the paid ads in the SERP (the page that the search engine returns after a user sends a search query) various banners or ads appear that contain a product photo, its title, price, store name and more.

These ads are called shopping ads (Google Shopping Ads) and appear in a diffe Tunisia Email List rent format, more visually oriented. The main advantage that these shopping campaigns and ads bring to merchants who want to promote their inventory online (they can promote with the aim of increasing the volume of traffic on the website and implicitly sales) and locally (there is the option to bring potential customers to the store physical) - is to clearly present the product for sale to the users, even before they click on the banner.



This would translate into a higher conversion rate (more of those who access the site following these campaigns choose to buy) and a lower cost per conversion (because more people buy, the budget used for promotion is used more effectively). Here are two examples of figures from two areas of activity we were working on this year (2021): Online store of Home & Garden products / Tools & Tools Search campaigns – conversion rate: 0.29%, cost per purchase: 312 lei, Return on Ad Spent: 145% Shopping campaigns – conversion rate: 0.57%, cost per purchase: 85 lei.