Two of the most relevant formats

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It is an extraordinary formula to improve engagement. What are the podcast trends in With all these benefits, it is not surprising that, in parallel with the increase in the number of listeners, it is taken for granted that the creation of podcasts will increase. To achieve the desired impact, you have to be aware of the trends that are already beginning to be felt this year in the format.


Progressive increase in advertising The latest IAB study on digital audio predicts that advertising investment in podcasts will exceed this year.  will be branded content and sponsorships of certain Indonesia Phone Number content or sections. Brands need closeness with their potential customers and podcasts are the ideal space to achieve it.





Video, increasingly present Generation Z has shown an undeniable preference for the audiovisual format and the podcast seems to be adapting to this. The system is simple: also record the chapters on video and use it in TikTok clips or Instagram Reels and even stream it on Twitch or YouTube. Adding to the success of this last case is another relevant trend: the live podcast. Use of technology to access the ideal listener The improvement of machine learning appears to be key to increasing audiences and impacting truly interested consumers.