Several evergreen formats can be used

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Then humanize the main protagonist of your content,whether it be a person or a product. The strongest stories use emotion toconnect with people on a personal level, so never forget who you’re speakingto, and always add a human element to your brand story. Create evergreencontent When you’re trying to reach out and touch your audience with ameaningful brand story, it’s important to create content that will remainpowerful and relevant in years to come in other words, evergreen content. To dothis make sure the content isn’t event or time-specific, and you should producea narrative that doesn’t rely on particular dates or minor current events.


Theme-related content can be successful but it does date quickly.  as part of your storytelling strategy such asisticles Tips How-to content Product Reviews Videos Conjure Cameroon Phone Number List data-drivenmessages When it comes to creating relevant content, data is your friend. Youshould watch your data analytics to see what topics, messages or imagesresonated with your audience as that will help inform future content. Forexample, let’s say you created a series of how-to videos relating to a range ofproducts that drove traffic to your site and generated leads. Use this insightto look at what other how-to material you could create that would not only driveengagement but educate people about your brand and products/services. FentyBeauty drives engagement on YouTube with its tutorial videos that show peoplehow to use their products to achieve different looks or solve commonproblems.  





Video thumbnail Join for FREE to access this video It’s worthlooking across data from different channels to get a better picture of what’sworking. Social media metrics will not show the big picture so also look atwebsite traffic, leads, paid campaigns, and email to get better insights. TheseC’s will help you build a great foundation for your storytelling but there arealso channels and technologies you can tap into to enhance your communications.Trend-Driven Storytelling Take Google Trends for example. It’s an invaluablesource of information to help you find out what’s trending across variouslocations and languages by analyzing the popularity of top search queries. Youcan treat it as a data source to inform your content marketing and tap intowhat people care about to drive interest and engagement. You can explore theplatform by category and search type image search or YouTube search and alsochoose a timeframe. Screenshot from Google Trends showing search resultsScreenshot from Google Trends showing search results Google Trends alsoanalyzes traffic for websites and can help inform your SEO strategy so you usekeywords in content and on your website that are relevant to your audience andso found more easily in searches.