|
STEP 5. Review measures The final step is to review the measures. Looking back This time, we performed the following verification as an initial verification to reduce the number of items to a light one. Before: Apply button below required items + optional items ↓ After: Apply button below required items (optional items are displayed below) As a result, the completion rate from the application form improved by 105% and the first-time item entry rate improved by 110%. Based on these results, the hypothesis was adopted: ``Reducing the number of items before application will reduce the input burden and improve the initial item entry rate and completion rate.
'' Hypothesis to improve initial item entry rate & completion Marshall Islands Email List rate adopted If we see results, we will invest further resources into issue and policy hypotheses that are linked to them. displayed, we will conduct verification to remove items that can be deleted from subsequent operations. Verification to remove items that can be safely removed from subsequent operations The above is the series of steps to create a UX issue tree. The sequence of steps to create a UX issue tree Summary: Steps to reliably improve CVR using the UX issue tree Let's go back to the first question.
Have you ever experienced any of the following problems while running a service? I feel that our own services are less user-friendly than those of our competitors. I don't know how to improve usability, so I don't do anything about it. I've made small improvements to the UI, design, and copy, but I don't know if they've had an effect on sales. Even if you feel that your product is less user-friendly than your competitors, you cannot judge whether you are efficiently improving sales or whether you are improving sales at all by making superficial UI improvements and design modifications. However, by using a UX issue tree, you can ask the question ``Why aren't there conversions?'' for the main KPI, and create a single tree with the associated ``issue hypothesis'' and ``measure hypothesis.
|
|