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MimJannat89

For about 33% of your visitors, the returning visitors can only be recognized within a week. 2. Ad blockers stay Ad blockers are not new. Its use is slowly growing: 34% of the Dutch now use an adblocker. Some of them protect a large number of cookies by default. For this article, I did a little experiment with four common ad blockers to discover their impact on online marketing: ad blocker Google Analytics facebook TiktTok ads AdBlock Not blocked Blocked Blocked Ghostery Not blocked Blocked Blocked uBlock Origin.

Blocked Blocked Blocked AdBlock 3. Society is increasingly aware of online privacy Within the GDPR (General Data Protection Regulation), advertising cookies may only be placed after permission. So we all use a photo editor cookie banner. In the statistics of various cookie banners we see that about half of all visitors do not accept marketing cookies. However, this is not the only signal that our society is becoming increasingly aware of online privacy. The use of the privacy-friendly search engine.



DuckDuckGo has almost doubled in the past year. At a number of websites we see that this search engine is already entering the top 10 of traffic sources. Over the past year, we've seen several organizations embarrassed by clunky data breaches. In recent years, several large fines have also been handed out to organizations that did not comply with the GDPR. Data remains essential for marketing. But in order to prevent image damage, high fines and social indignation, our mentality and attitude towards this data will have to change.