Reduce customer acquisition cost

joypaulai19

Now imagine how fulfilled your commercial area will be when you start to realize that the challenges of digital marketing for the industry only bring leads that already have a relationship with your brand.

In other words, they are qualified leads and have sign Chinese Overseas Asia Number Data aled that they have demand for your product at the moment.

This happens because the strategies are focused on disseminating quality content, if well executed.

Which makes your client come after you, instead of needing to be invasive and go after your client at all costs.

When interested, the potential customer signals that they are ready to purchase voluntarily (requests contact) or involuntarily (pre-determined interaction tools with your website).

This way you will be able to pass on prospects to salespeople with a much greater probability of closing a deal, increasing efficiency, saving time and significantly reducing the cost of customer acquisition.

Measurement: one of the most powerful weapons
Managers are very interested in numbers and analysis. This point can be decisive for you to be able to convince them that starting strategies for a digital marketing plan for industry is essential for the business.

In offline media, measurement is very difficult, often even unfeasible.

In digital, it is inherent to campaigns and can even be monitored throughout the development of actions, allowing ineffective strategies to be changed in real time.

Show your managers how this is done in practice and demonstrate that, in digital, funds are much more optimized.

As actions are fully measurable, investments with low returns can be quickly cancelled.

Metrics that show the value of your digital marketing strategies

ROI – Return on investment
ROI consists of the return on investment of your actions overall.

This is one of the main metrics used in digital marketing to measure the return that the investment brought to the company.

Calculating ROI allows you to have an overview of your investments, allowing for better planning.

Its calculation is used especially to accurately analyze the cost-benefit of all work done.

How to calculate ROI?
The calculation is done as follows:

RETURN OBTAINED – INVESTMENT VALUE / INVESTMENT VALUE



If you want to know the value in percentage, simply multiply the value obtained by 100.

Cost per Lead
Leads are potential buyers who have shown some type of interest in your services or products.

Most of the time, leads are attracted by some benefit or differentiator that your company offers them in exchange for some personal data, such as email, for example.

Cost per lead (CPL) is a metric to show the value of the investment spent to capture these leads.

This metric is widely used in companies, as not everyone who visits your website becomes effective leads and they are not always qualified leads.

Therefore, measuring costs to know whether it is worth maintaining the marketing strategy is very important, avoiding wasting money on an audience that does not generate returns.

To calculate the CPL, you need to divide the amount invested in digital marketing by the number of leads generated. This keeps digital marketing strategies for the industry in order.