SEO for the Travel and Hospitality Industry in

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He wants you to guide him in his purchasing considerations. For this, well before you present your solutions to him, he expects you to answer his problems and the questions he asks according to his level of maturity. How ? As we saw earlier, everything is played out on the Internet since  of BB decisionmakers start their purchasing considerations on a search engine. The Internet should therefore be your main source of leads.


Lead Generation is a Big Challenge in BB The BB decisionmaker carries Mexico Phone Number Data out between  and  of his purchasing considerations alone. buyer behavior in BB to generate leads This is often a problem for a BB company, especially if your company is a technological or innovative company. For what ? The decisionmaker often does not suspect the existence of your solutions or, in the best case, does not understand all of their characteristics, uses and added value. In fact, the decision maker will never search for you directly on the Internet.





Lead generation is therefore a crucial issue for you how to attract the attention of the decisionmaker on the Internet when they are not looking for you? This is what we will see in this guide but it all ultimately boils down to  words altruism and benevolence. You will see. Do you want to generate more quality leads on the Internet? Switch to Inbound Marketing! New call to action The Prerequisites for an Effective Lead Generation Strategy .