But now they’re looking

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To expand that impact into a lot of other areas of business. So competitive intelligence, employee retention, recruitment and HR research and development: using social to infiltrate all of these other areas and bringing data and intelligence from social to these areas, is really setting organizations apart when it comes to being able to generate ROI. And also measure and prove it at a bottom line business impact level, not just ‘sort of’ engagement metrics. [Giuseppe Caltabiano – Rock Content] Any examples of brands that in your opinion are getting this right? [Sarah Dawley – Hootsuite] Yeah, it’s one that we are.

helping a lot of our customers crack. So, this one really is for those organizations or businesses that are further along in their journey with social, but in the report we use Ochsner Health as an example. They’re a massive healthcare organization in the southern United States, and they’re not only using social to promote communications Canada WhatsApp Number Data campaigns or their marcom’s efforts, but they’re using it to boost their employee experience. To show off staff and their accomplishments. And they’re also using it to manage their reputation and a lot of things like risk management, which of course in the era of Covid is really important for a healthcare agency to be monitoring for misinformation and things like that.



They can get ahead, so I thought that was a really great example. And one that you can find in the report I mentioned. [Giuseppe Caltabiano – Rock Content] Perfect. Thank you, Sarah. Let’s move to the fourth one. This social commerce trend is interesting. Social as the heart of the post pandemic shopping experience. I think this is relevant for all of us. The ones who are now hit by a new pandemic wave, and the others where the wave is slowly fading.