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In this case, the . BOFU users What should we do to push the BOFU user to contact our company for a purchase? We enrich our more technical contents with specifications, buttons that encourage the consumer to take the action of calling us or filling out the contact form. Furthermore, remember to insert a contact form within the static pages of the site (homepage, who we are, categories and subcategories). Action: How do you prepare the site for new visitors? Action: How do you demonstrate the value of your company? Throughout the marketing funnel, reviews and comments take on particular value: to move from a phase of pure interest, in which the user searches in a generic way for products that might be right for him, to a phase of "consideration", in which the consumer places his attention towards certain products and services, it is necessary that you give him proof of your value.
To do this, therefore, you will exploit the enormous potential of reviews and success stories. Reviews One of the most innovative aspects brought by the web is the possibility of accessing, with just a few clicks, thousands of opinions and reviews regarding a product or company. If until a few years ago the consumer had word of mouth on their side, which in any Agent Email List case normally referred to activities in a limited area, today it is possible to know exactly what people think of a company even located on the other side of the world. And, surprisingly, the consumer likes this: especially if it is an e-commerce, the user feels more confident and encouraged to purchase if the reviews are positive. We therefore leave ample space for reviews. Warning: a section called "what they say about us" is not enough, in which we choose the best opinions on the Web regarding our business.
We should give all customers the opportunity to comment on the products and services offered by our company. Success cases The user wants to be clear about how his life will change thanks to our products and services. these questions: these "documents" or articles analyze in detail what we have done for a company or private individual and the goals that, thanks to our activity, the customer has been able to achieve. These results will be represented by means of data and graphs: in this way, we will also provide evidence and testimonies of the goodness of our work. Action: How do you demonstrate the value of your company? Action: how do you encourage them to proceed with the purchase? Lead nurturing, literally the "nourishment of the potential customer", represents a fundamental step in being able to convert a user who has left us his contact - lead - into a customer of our company.
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發表於 2024-3-16 11:05:05