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This involves, among other things, choosing the most suitable key phrases for each page - since several pages with similar content optimized for the same key phrases do not look good in Google's eyes. In short, on page means more than adding keywords and writing meta titles and descriptions . Guide – What is SEO on page? off page SEO optimization Off page SEO optimization The off page part marks the moment when things get interesting - both for your business and for the SEO specialist. Off page refers to all efforts and actions directed outside your website, but to improve its authority and relevance.
The main point in off page SEO is the building of backlinks , namely links that send to your website. Search eng Trinidad and Tobago Email List ines use this type of links to find quality content and to raise it in the SERP (Search Engine Results Page). Obviously, if you have a high number of links on other websites that point to an article or product from your website, then the latter's authority, trust and relevance increase considerably. There are natural links, manual links and personally created links, as they say. Natural links are created without anyone's intervention - for example, an article presents your business and includes a link to its website in the content.

Manual links are obtained by requesting links from clients, influencers, online publications and so on. Last but not least, personal links involve adding a link to a forum, blog or any type of article from another website. SEO marketing SEO marketing This is a service often omitted by marketing or SEO agencies in our country. SEO marketing is, in principle, SEM - search engine marketing. Such a strategy involves, by and large, the consolidation of the image and authority of a brand or a business.
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