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Also, they started using the Internet while they were still at school. Because of this early adoption, social media is relevant to both their personal and professional lives. Millennials were also the first generation to learn about or even experience the pitfalls of the Internet, which is why they are very interested in personal data protection today. Millennials are described as optimistic, collaborative digital pioneers who, unlike previous generations, have no problem exposing their personal and professional lives through social media.
Facebook is still the most popular platform among their preferences, but Insta Turkey Email List gram is very close to the first place. Most Millennials use several online platforms several times a day, including: Youtube, Pintrest, Snapchat and even TikTok. SoMe-Generatii_Millenials This generation is strongly influenced by what they see on their favorite online platforms. Thus, 72% of them bought fashion and beauty products based on the posts seen on Instagram. While Millennials rely on the opinions of peers and influences, they have much less trust in big brands and traditional advertising. They tend to believe what their colleagues say and turn to social media to seek validation.

Marketing to Millennials means addressing them on the same level. Don't forget that they prefer content created through Influence Marketing and consider social media as a primary form of communication and inspiration. Generation Z Gen Z are the children we still look at like this, born after 1995 and considered largely the future of the global economy. Currently, this generation is the largest group of consumers in the whole world and they have never known a life without social media. Social networks are their main form of entertainment.
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