It focuses on aspects inherent to the site itself

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In this context of strong competition, successfully positioning yourself requires two things. On the one hand, know the SEO criteria put in place by Google – more than 200 currently – and on the other hand, know how to apply good SEO practices to respond to them. With this in mind, carrying out an SEO audit of your website is a good starting point for analyzing the failures and opportunities of your SEO strategy, with the aim of improving it.

To help you, here is the ultimate guide to carrying Phone Number Data out an effective SEO audit! What is an SEO audit? SEO audit: definition As a reminder, SEO (Search Engine Optimization) corresponds to all the techniques used to improve the organic traffic of a website . It is opposed to SEA (Search Engine Advertising) which ensures the visibility of a website on search engines for a certain time, in exchange for remuneration. The SEO audit allows you to carry out a complete analysis of the sources of visibility of a site on the web and to know the causes of poor referencing.




Generally, there are two subcategories of the SEO audit: the Onsite SEO audit and the Offsite SEO audit . Onsite SEO Audit The Onsite SEO audit is both a technical and semantic audit of the website.  coding, loading speed, keyword relevance, page review, etc. Offsite SEO Audit Conversely, the Offsite SEO audit takes into account elements external to the site . It therefore analyzes incoming links to the site as well as its environment: anchor text, domain authority, trust rate, etc.