How to improve your consumers’ online shopping experience

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Increasing sales and consequently revenue in the online market involves improving consumers' shopping experience. E-commerce is growing more and more, attracting attention from micro and small businesses to large industries. But recent studies and research indicate the need to evolve in many aspects, especially thinking about your potential client. Information published in recent days in the E-commerce Quality Index – EQI reports that the score for Brazilian e-commerce was just 40 points. The index is well below the acceptable average of 60 points. The study was carried out and published by Lett Digital, an agency specializing in Digital Trade Marketing, in partnership with the Brazilian Electronic Commerce Association (ABComm), Opinion Box and ComSchool. EQI 2019, an acronym that translates into Portuguese as E-commerce Quality Index, aims to assess how e-commerce is perceived from the end consumer's perspective.

So let's check out how you can improve your consumers' online Colombia Mobile Number List shopping experience, based on what e-commerce users themselves said about their previous impressions. Tell us more about the products Check out the complete registration Conclusion Tell us more about the products Don't skimp on details and data when describing your products on the website. Your page is the space you have to value your business, it is where you will be able to “sell” products with words and images. Especially when we talk about more complex markets, such as industrial markets, the consumer needs to be equipped with quality and efficiency to make their decision. One of the critical points of the study was precisely the identification of a lack of information on store product pages . In other words, many users did not have good experiences when searching for certain products or services, their doubts were not resolved and that is why they gave up purchasing on that website. It is very important to avoid that your descriptions are incomplete, out of date and especially contain errors. When providing a website or an online store to promote and sell products and services to your target audience, you need to ensure that you do so in as detailed a manner as possible. The study identified that 95% of people consider it very important to find complete product content.



The increase in conversion rate can reach 30% through this optimization. It's worth taking into consideration, do you agree? Check out the complete registration It will not be enough to have a good description of the products if they are registered in a wrong or confusing way. This means a lack of standards, high and low quality images, items with several images and others with none, wrong categorization and so on. Separate by categories Regardless of your industry, whether it's an industry with hundreds of products or a small business with less than 10 items, always separate everything into categories. This makes it easier for consumers to search, helps organize information and makes your website more coherent. Make catchy titles How many times are you impacted by a product because of the title that clearly describes exactly what you were looking for? Well, it doesn't just happen to you. Just like images, the title is essential to attract users’ attention. Take good care of your images Images of your products are essential for capturing consumers’ attention.