The social platform allows you to leverage lead ads to acquire new customers

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Marketing Funnel Higher EducationSometimes paid search is the first step in that funnel. Others it’ll be the last thing someone does before deciding to complete an application. My point here is this: know when prospects are clicking your ads and cater your value proposition and CTA accordingly.Who am I kidding? You already know this stuff. You’re here for the in-depth hacks, so advanced tactics ye shall receive. Here are three ways you can increase lead volume in your higher ed PPC accounts.

Remarketing: The Freshman English of Higher Ed. PPCRemarketing is mandatory for Greece WhatsApp Number Data every higher education paid search account in existence. Scratch that: it should be a requirement for all paid search accounts. Period.Facebook remarketingUnless you’re exclusively bidding on branded keywords (or your name carries mad clout), it’s likely that the prospects who see your ads won’t be overly familiar with your program. Great ad copy can convince them to click your ad instead of a competitor’s, but it won’t necessarily lead to a conversion, no matter how tantalizing your landing page is. Today, at least.Enter remarketing.By remarketing to the people who show enough interest to visit your site, you begin the nurturing process.







If every time somebody’s trying to research your competitors’ grad programs or buy toilet paper in bulk they see a compelling ad for your own program (perhaps you’re offering some fantastic bit of information, reduced application fees, etc. in exchange for an email address), eventually they’re going to convert.When these hard-earned prospects become exceptional students who go on to start the next Uber, write this generation’s great American novel, or cure some blood disease, you’ll be stoked you cyber-stalked them with inescapable banner creative.And don’t forget about Facebook…Pair search remarketing with its paid social parallel, Facebook remarketing, for maximal effectiveness.